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Tmall.com (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in the People's Republic of China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. ==History== Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall (), a dedicated B2C platform within its consumer e-commerce website. In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao’s C2C merchants. Meanwhile, it kicked off a US$30 million advertising campaign to raise brand awareness among consumers. It also announced an enhanced focus on product verticals and improvements in shopping experience. In June 2011, Alibaba Group Chairman and CEO Jack Ma announced a major restructuring of Taobao through an internal email. It was reorganized into three separate companies. As a result, Tmall.com became an independent business under Alibaba Group. The other two businesses that resulted from the reorganization are Taobao Marketplace (a C2C marketplace) and eTao (a shopping search engine). The move was said to be necessary for Taobao to "meet competitive threats that emerged in the past two years during which the Internet and e-commerce landscape has changed dramatically".〔(【引用サイトリンク】publisher=Bloomberg L.P. )〕 In October 2011, Tmall.com experienced two successive waves of online rioting〔(【引用サイトリンク】publisher=xinhuanet.com )〕 since it significantly increased fees on online vendors.〔(【引用サイトリンク】publisher=bonsoni.com )〕 The service fees raised from 6,000 yuan ($940) to 60,000 yuan ($9,400) a year, and a compulsory fixed sum deposit gone from 10,000 yuan ($1,570) to up to 150,000 yuan ($23,500). According to Tmall.com, the price increase was intended to help weed out merchants that are too often a source of fakes, shoddy products and poor customer service. Stores that earn top ratings for service and quality from customers and high sales volumes are entitled to partial or full refunds.〔(【引用サイトリンク】publisher=Alizila )〕 On January 11, 2012, TMall.com officially changed its Chinese name to Tian Mao (天猫), the Chinese pronunciation of Tmall, which literally means “sky cat”. Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013.〔(Online B2C Market Surpassed 30% of Total Online Shopping ) China Internet Watch, August 14, 2013〕 Brands that currently have stores on Tmall.com include P&G, Adidas, UNIQLO, GAP, Nine West, Reebok, ECCO, Ray-Ban, New Balance, Umbro, Lenovo, Dell, Nokia, Philips, Samsung, Logitech and Lipton. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tmall」の詳細全文を読む スポンサード リンク
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